Internal Exploration Project
––> based on Concept IAA (launched 2015 at
International Motor Show, Framkfurt a.M., Germany)
–> Creative Direction
–> Interaction Design
How can 3D touch provide an additional layer of interaction and information architecture?
Squeeze out Information
Pressing hard on an element on the screen 'squeezes' out information that would otherwise be hidden in order to reduce visual complexity.
Pressing hard on an element on the screen takes the user to contextual settings of that particular element and eliminates a variety of extra interactions steps.
Applying more pressure while swiping on the screen in order to scroll, can increase the spead of scrolling and can navigate the user faster through a long list — vice versa, applying less pressure can provide more granular control.
A major challenge with 3D touch patterns is discoverability. So we defined a few micro-interaction in order to help the user discover and lern 3D touch interactions.
Nevertheless, because the nature of being a hidden layer of interactions, we consider it to only be a secondary mode of interaction for expert users.
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