JAN 2015 —
CES, Las Vegas, NV, USA
–> UX Research
––> Experience Concept – Autonomous Driving
–> Creative Direction
––> Interaction Design
––> Visual Design
––> Method and device for interacting with an interior surface located in the interior of a vehicle
––> Method supporting passengers of autonomous driving vehicles
Red Dot “Best of the Best” 2016
What are the implications of a fully autonomous car in regards to the user experience?
How could we use the time that we gain by not having to drive anymore?
How would the interaction between humans and autonomous machines change?
Research on autonomous mobility, it’s impact on urban environments, communication and interaction with people inside and outside the car. Research on how to build trust and identified opportunities for new experiences enabled by full autonomy.
Introduced the vision of an immersive digital space in a vehicle that starts communicating with the outside world. A space that let’s me travel anywhere virtually, physically and even in time while being always connected.
Futuristic autonomous mobility turns the car into the ultimate digital companion. This is expressed in the clean visual design language utilizing digital patterns and metaphors of light.
In the dashboard the autonomous driving speed, climate and map settings can be adjusted by gaze detection and gestures. On the touch screens in the doors the passengers can discover places and music along the route, access their devices, access the 360° cameras of other cars, dive into virtual worlds and adjust the autonomous driving speed and routes.
Furthermore a completely new language for a communication between car and outside world was developed.
Early designs and visual language
Iteration towards a brighter visual language in an effort to make the displays blend in better with the interior
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